This Top Model and Her Friend

Text: "Why is this top model giving her friend Pravda Vodka?"  Why indeed?  Well:

Text: "The top model is giving Pravda Vodka because she is knowledgeable...She has read the results of taste competitions.  The American Academy of Taste in 2006 and the World Beverage Championships in 2004 both ranked Pravda as the best superior vodka.  Better than Grey Goose, Belvedere, Level...The very best of all."

This is the best ad ever.

I mean, is it a joke???  The fonts?  The layout?  The two-page spread that's just the same photo twice?  The suggesting that this woman is a "top model."  The idea that a top model would give a man alcohol, and that the man would be another model -- and be her "friend"!  The idea that these two are friends.  The assertion that a model can be "knowlegeable."  The assertion that reading the results of taste competitions for vodkas qualifies a model as "knowlegeable."  The very notion that any model would read the results of the 2004 World Beverage Championships.  The assumption that we accept, on any level, that this utterly fake narrative is taking place, even in the most remote fantastic fantasyland dreamworld.

I've thought about it a lot, and I have to conclude that, no: this ad was not intended to be a joke.  It is too perfect to have been deliberately planned by anyone to be as intensely satisfying as it is.  I love it forever and ever, and it is amazing.  I know this, because I am knowledgeable and I have read the results of The Amazing Russian Vodka Ad Competition of 2009 and it ranked this Pravda ad as the most amazing superior ridiculous ad.  Better than Russian Ice, better than Georgi.  The very best of all.