Restless for a New Me

Text: "Just as I was reaching a point in my life where I was beginning to feel part of something, I've become restless for a new me."

So, you're starting to feel part of something.  Good: that is, more or less, what all psychologists agree is the #1 secret to living a happy and productive life.  Oh--but, it's just so boring and constricting to be a part of something, because once you become part of a group, the group starts to rely upon you to conduct yourself with some integrity, which usually means a degree of consistency.  But it's impossible to be consistent like that when you're constantly reinventing yourself through consumption, so--fuck that "being a part of something"; time to go shopping for a new identity.

So cool, I'm ready to go splurge on surf-culture-inspired bikinis.  Oh, wait though--hold the phone--

"When you know who you are, new ideas are icing."

Okay, about-face much?  From capriciously deciding to abandon all community in order to reinvent oneself, to a self-satisfied musing on the sufficiency of self-knowledge and superficial superfluity of innovation?

Are these two lines of text two different people talking/writing?  Is the thing in type like something one idiot wrote, and then some other idiot came along and graffitied the other thing in script?  If so, why?  and who are these people?  and what does it have to do with board shorts?  What?

So...am I going shopping or not?

Usually Quicksilver ads are just cute sunny photos of sporty girls surfing and snowboarding.  I think they need to go back to that.